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5 key takeaways from working agency side

Working agency side was a career-defining experience and one that shaped our growth consultancy approach today. Agencies can bring phenomenal results to their clients, and our time on that side of the industry gave us a unique perspective. Here are five key takeaways that still guide our work as growth consultants, now collaborating closely with agency partners.

1. Unmatched Talent and Expertise

In our agency days, we worked with some of the best talent around—professionals who could strategise and execute on an impressive scale. Agencies attract top talent, people who are driven to deliver results and adapt swiftly to evolving client needs. Yes, agencies can be a big investment, but you’re often paying for a team who knows how to navigate complex challenges and deliver true value.

2. Deep Exposure to Diverse Business Models

Agency work gave us hands-on experience across a broad range of industries and business models, from startups and subscription brands to established industry leaders and challenger brands. This cross-industry exposure was invaluable, giving us insights into the nuances of each model and equipping us to handle almost any business scenario. Today, we bring this multi-dimensional perspective to our growth consultancy, helping clients navigate both familiar and uncharted territory.

3. Cultivate Strong Partnerships

If you want the best from an agency, it’s essential to treat them as a true partner. Setting clear goals and expectations is critical, but an open, collaborative approach works best. We’ve learned that when you create a positive, respectful environment, you inspire agency teams to deliver at their highest level. In our consultancy work, we bring this philosophy to every collaboration, helping clients get the most from their agency partnerships.

4. Adaptability and Fresh Insights

Agency work taught us the importance of adaptability and creativity under pressure. Being exposed to diverse brand needs and goals made us more agile and taught us to think outside the box. Now, as a consultant, we approach every project with this flexibility and a fresh perspective, helping clients unlock new growth opportunities and stay agile in competitive markets.

5. Long-Term Collaborations for Strategic Growth

Today, we partner with agencies as strategic collaborators—whether they need a specialised resource, strategic guidance, or an additional set of hands. We’re proud to continue these relationships, knowing that the agency model is a powerful one when supported by the right resources and insights. 

Our time on the agency side shaped the way we approach growth consultancy today. By working closely with agencies, we’re able to combine strategic insight with their executional power, helping our clients achieve the best of both worlds and drive measurable, sustainable growth.

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