Supercharge Your Growth

Services

Whether you’re just starting out, scaling up,
or fine-tuning your strategy, we deliver the expertise
to drive growth at every level.

Bold solutions for every stage of your business.

Approach

At Bold Natives, we believe in bold strategies and straight-talking solutions.

We blend traditional marketing strategies with the realities of today’s digital platforms.

We get the commercial needs of in-house teams and thrive in the fast-paced, creative world of agencies.

Our experience means we know exactly how to attract, engage, and retain customers.

Our approach is all about continuous improvement. We audit, plan, execute, and evolve. Constantly testing, learning, and refining.

The focus? Results-driven, customer-centric creative that makes an impact.

About

With over 15 years of experience, I’ve been on every side of the marketing fence. Leading strategies in-house, on the agency side, and for e-commerce brands. I understand the challenges businesses face and know how to drive revenue across various marketing channels.

My approach is creative, but always rooted in commercial results. From building and managing high-performing teams to scaling DTC brands, I’ve seen what works and more importantly, what doesn’t.

Experience

2022-2024

Hello Earth Agency

As Performance & Strategy director I led integrated client accounts and strategy for fast-growing DTC brands in FMCG, including Huel and Lululemon, while managing email, content, and paid social teams for career growth.

2020-2022

Lullabellz

As a senior leader in Marketing and eCommerce for a multi-million-pound hair extension retailer, I managed a 15-member team, drove strategic campaigns, facilitated US market entry with over 100% revenue growth, and optimised marketing spend.

2018 - 2020

Public Desire

Led global marketing strategy for a multi-million-pound retailer, achieving 150% YOY growth in the US and 60% in the UK. Increased ROAS across digital channels, oversaw Shopify Plus migration, rebrand, and creative campaigns.

2014 - 2018

Visage Ltd (LF Europe)

Developed and executed Visage/LF Europe's B2C retail strategy, achieving 400% YOY growth. Oversaw a 13-member team, managed multi-channel budgets, optimized ROI across paid media, improved UX, and launched successful marketplace strategies.

2014

Music Magpie

Led trading for Music Magpie's pre-owned stock, launching a fashion eCommerce platform, managing tech and media marketing budgets, overseeing site launches, social KPIs, affiliate growth, email marketing, and UX optimisation.

2011 - 2013

Get The Label (JD Sports)

Leading day-to-day marketing for a fast-growing online retailer, with oversight of social strategy (1000% growth), PR, sponsorship, email, and SEO. Managed direct mail, TV adverts, and team development.

2008 - 2011

Flannels

Supporting multichannel marketing initiatives for a luxury fashion retailer: executing DM campaigns, managing media relations, coordinating events, styling seasonal photoshoots, and overseeing SEO optimisation for organic growth.

Blog

Bold Thoughts

A collection of bold insights and fresh takes on the strategies, trends, and ideas driving business growth today.

3 huge advantages of hiring a FCMO

When you’ve been in eCommerce as long as I have (over 15 years, but who’s counting?), you learn a few things. One of those things is that the marketing landscape can be a wild, unpredictable jungle. I’ve sat through board meetings, lived through rebrands, and waded through the mysterious world of algorithms. But one thing I’ve learned with absolute certainty: hiring a Fractional Chief Marketing Officer (FCMO) could be one of the smartest decisions your business ever makes. Here’s why.

5 key takeaways from working agency side

Working agency side was a career-defining experience and one that shaped our growth consultancy approach today. Agencies can bring phenomenal results to their clients, and our time on that side of the industry gave us a unique perspective. Here are five key takeaways that still guide our work as growth consultants, now collaborating closely with agency partners.

What I learnt after a decade in house

Ah, in-house life. If you’ve ever been part of a team like that (or if you’re still clocking in every Monday morning), you’ll know that it’s a world unto itself. Now, after a decade in the trenches, I’ve seen some things. Some good things, sure, but also some truly head-scratching moments that make you wonder how anything ever gets done. So, grab your cup of office-issue coffee and buckle up for some insights.

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Supercharge your growth

Whether you’re just starting out, scaling up,
or fine-tuning your strategy, we deliver the expertise
to drive growth at every level.

Launch

Scale

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